NEW WORK
GRENITE RECYCLED COUNTERTOPS
Messaging and website refresh,
social media campaign
Spring 2022
New messaging and a mid-modern collage technique to introduce Grenite's prefab, sustainable, recycled countertop products to builders and designers.
LACI
Creative Direction
Built a brand for LA’s cleantech incubator. Created identity & messaging aimed at positioning LACI as a leader in its field
Developed websites, collateral, videos and social media campaigns focused on building a diverse and inclusive community
Created signage, content, event signage and website for La Kretz Innovation Campus in DTLA’s Arts District
KEY ART AND PACKAGING DESIGN
SHOUT FACTORY
I've done key art & design for dozens of Shout Factory titles, helped pitch MLB to update the positioning of its World Series collections
MICHAEL MOORE'S
FAHRENHEIT 11/9
Created key art for posters, packaging, digital and OOH campaigns, for Samuels Advertising
MUSIC DESIGN
Cover art for Universal Music, B3SCI, Rhino, Warner and Shout Factory!
MISCELLANIA
Posters, flyers and pro bono work
LOGOS AND SYMBOLS
I create clean, simple logos, wordmarks, and title treatments
ABOUT ME
Leadership
I bring wit and spirit to everything I do, keeping a positive mental attitude, and inspiring those around me to do the best work they can, and having a good time while they’re doing it. I enjoy working with and leading a team, and have always regarded the personal and professional growth of my teams as a high priority.
Acta Non Verba
I’m built to serve, and I'm about deeds over words. I’ve volunteered with street outreach groups that serve unhoused Angelenos for over a decade, working at least once a week in and around L.A., working to secure supplies and getting people on lists for bridge programs and housing. I’ve helped organize marches, coordinate messaging for protests, and have done a healthy amount of pro bono work for good people over the years.
Cultural references
I’m third generation-born in Los Angeles, and my creative influences come from a life spent exploring the streets of this city, with music and street art among my primary sources of inspiration.
Other skills
I've art directed, edited, designed and written for several books, having a knack for taking a collection of stories and images and shaping them into a strong, meaningful narrative.
Writing Samples
Please reach out to me via email at john@artrock77.com for writing samples.
For a window into my soul, see me on Instagram at https://www.instagram.com/artrock77/